Hubbard & Cravens imports and roasts only the very best premium coffees, and we cup each of our coffees to meet the highest quality standards. This technique allows us to evaluate the quality and flavor profile of coffees, requiring adherence to an exacting set of brewing standards and a formal, step-by-step ritual to determine a coffee's aroma, body, acidity, flavor and finish.

Not unlike fine wine, tasting coffee is an art that takes years to master. Rick Hubbard and Jerry Cravens are expert coffee tasters, with highly-tuned taste buds to detect every nuance of a coffee's characteristics. To even the most experience coffee connoisseur, the terms used to describe a coffee can be mind boggling. To better help you find the coffee that suits your tastes, see this helpful guide of tasting terms and guide to understand how acidity and body influence a coffee's taste.